You can say what you want about this economy, but the one thing it does is reveal the truth.
The truth about where you stand.
When I conduct strategy sessions with business owners and managers – The first thing I do is guide them towards a clear, unbiased view of where they stand at the current time.
Sometimes a company comes in on a winning streak. Sometimes it’s trending down.
Regardless, it’s imperative to distinguish the difference between the fundamental strengths and weaknesses of a business – and not let them become masked by outside factors. Like the economy.
Good times can mask weaknesses and strengths. But bad times show the blemishes your business has like a fluorescent light in the bathroom at 6am. It can be a little unnerving.
But it has to be done.
Like it or not, your core weaknesses and strengths have been exposed. Ask yourself some questions. Then ask yourself why?
- - Have you lost key accounts?
- - Are key employees leaving or showing up at your door?
- - Are you unexpectedly winning clients you never could?
- - Are you losing business that used to be a slam dunk?
- - Have you been able to hold the line on pricing?
Believe me, you can’t blame it all on the economy.
Figure out what’s actually in your control?
The truth is, there will be fewer competitors in just about every industry when the dust settles. In fact, I believe that firms will be bought, sold, or fold in even greater numbers when things pick up a bit.
And the nation’s long-term problems will surely dampen any recovery once one does begin.
But that doesn’t mean there ain’t money to be made.
So there you are…basking in the bright light of truth.
Can you look at it long enough to do what needs to be done?
Posted by: Steve Banis
Want to Know More about Albany Marketing firm Burst Marketing?
Visit us at www.burstmarketing.net