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Ted Kennedy – Dangerously Slow Change

August 30, 2009

Last week marked the passing of an American institution; Senator Edward Kennedy. As President, his older brother John gave us a vision of Camelot.  His other brother Robert showed us great passion and determination – first as John’s Attorney General and then as a Senator from New York.

Ted Kennedy, the youngest and only brother left, combined the two and gave the American people results.

Agree with Ted Kennedy’s politics or not – there is no denying his legacy as an extraordinarily effective legislator.

Among his colleagues, he was respected by friend and foe alike.

Through the stories we’ve heard from the people he touched – family, friends, and people from every walk of life – we’ve also learned that he was loved.  And it seems particularly true for many victims of personal and/or national tragedies such as 9/11 or those who felt disaffected by the ‘system’.

Every day, our national and state legislative bodies demonstrate how few, if any, Ted Kennedy’s are left.  Leaders focused on productivity vs. power. Who encourage actual progress vs. those who toy with it.

When things change slowly over time, it is hard to notice the change.  When change is abrupt, the difference can be jolting.

The impact Ted Kennedy had will be somewhat more appreciated now that he’s gone.  Simply put, fewer items of importance will get done.  But since legislative productivity has been degrading slowly for a long time now, the danger is that it will feel just the same as it always has to most of us.

Much the same has happened to an enormous lot of long-established businesses.  Ones that have enjoyed great success, often for decades.

As time passed, business growth stopped. Then performance remained flat. And finally, sales and profits dropped.  And continue to drop.  The progression probably wasn’t as jolting as it should have been because it happened slowly. The jolt only happened in the last few years or months.

Did this type of change creep up on your business? And if so, now that many customers have gone or stay away, what will you do?

Posted by: Steve Banis


Want to Know More about Albany Marketing firm Burst Marketing?
Visit us at www.burstmarketing.net

 

Communicate Your Goals…Please

August 23, 2009

Recently I happened to be in a club type atmosphere at an event where lots of folks sat around in comfortable chairs and swapped stories.

One conversation in particular caught my attention.  The topic was important, but the variance in emotional intensity was riveting.

A veteran reservist was talking with a younger serviceman about his two deployments in Iraq.  At first, the conversation was highly interactive, with the elder sharing the details of his assignments and the personalities he’d encountered.

Suddenly, he looked down and his pace slowed.  He got very focused on something he could see in his head, and totally detached from the place he was sitting.

He paused and looked up at his companion, crock shaking on his twitching foot. “I know I was lucky a couple of times over there and you know that at some point your luck runs out. There were the same brown sandals and the same brown hair. The children aren’t children.  The women aren’t women. It was like being on another planet.  They weren’t human to me. We weren’t human to them. It was Gimme chocolate. Gimme football mister. I didn’t see where we built up any goodwill over there. Just take take take.”

Then he broke out of his trance, and the conversation went on like it had before.

My take, other than seeing an example of the enormous strain on our servicemen and women, is how global communication disconnects are.

There is absolutely no political intent here, it’s a marketing blog.  I just wanted to relay a story.

But, the inability to see one another’s real goals consistently seems to lead to grave misunderstandings and devastating effects on life and business relationships.

Posted by: Steve Banis


Want to Know More about Albany Marketing firm Burst Marketing?
Visit us at www.burstmarketing.net

 

Failure to Launch?

August 16, 2009

I recently experienced a failure to launch.

The ambitious goals and strategies of my new business required that I recruit like-minded, motivated, and competent partners.  When I found them, the fun and momentum of a new venture kicked in and we were soon off and running.  Well, sort of.

Something wasn’t quite clicking.  The idea and profit potential was there.  The skill sets.  The market need.

But just when you’d think things were ready to roll, another distraction would pop up.  Went on like this for about a year.

Our wheels were stuck in the mud.

Time to change the wheels.

Not only did partners change, I chose a different type of partner.

Now we’re cruising down the road at 65mph, driving towards a relaunch with business in the bank and a growing pipeline.

Hitting the skids along your planned route is like the pain you feel when you’re hurt.  It’s a warning system.

It means you’re faced with a decision of change – whether a mild adjustment or a major overhaul.

It’s important to maintain the perspective that almost every plan needs adjustments along the way to goal achievement.

Heed the warning and pause. Review your strategy, make corrections, and rededicate yourself to your vision.

Posted by: Steve Banis


Want to Know More about Albany Marketing firm Burst Marketing?
Visit us at www.burstmarketing.net

 

Converting Fascination to Real Interest

August 10, 2009

Seduction is an art…and a science.

A brief glance across the room. Penetrating eye contact and a smile. A brush of the hand…

Well you get the idea.

Good marketing aims to move beyond seduction.  To take a “passer by” beyond fascination with your shiny new thing to legitimate and immediate target.  That means dinner, dancing, and dating.

It’s rational economics.  Moving them through the sales cycle by helping them see the true cost of NOT acting.

Stoke their fascination. Make friends. Have rational conversations. You offer a solution, or excitement, or notoriety. Whatever problem they really want to solve.  And you do it at a justifiable cost.  It’s not just money. Sometimes its not money at all.

Its time, comfort, or prestige for example.

Make it easy for them to talk to you. Online, offline, in person. Let them get involved with you – with forums, social media, and live events.

What brought them to your door was only skin deep.

What brings them into your living room is the comfy couch, great music, good coffee, and intelligent conversation that connects.

Posted by: Steve Banis


Want to Know More about Albany Marketing firm Burst Marketing?
Visit us at www.burstmarketing.net