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Burst Marketing Lead Generation – Get Intimate

March 21, 2010

Plopped right on your desk is today’s mail.  Bills, magazines, direct mail.

The competition for your attention is in full swing…and it’s survival of the fittest.  Getting to the top of the pile has always been a challenge for direct marketers, no more so than now when time is at such a premium.

No, direct mail is not dead.  Far from it.  One client of our drops over 4 million pieces of mail each year and generates a very healthy ROI, thank you very much.

There are a number of tactics you can use to improve the response of your direct mail program.  Lead among them is the use of variable print data.  Enabled by technology, personalized messages can be created on each piece by pulling information from your database.

Research shows that mail with your name on it, along with a relevant message, generates a significantly higher response rate than those without it.  The additional costs of variable printing can be highly justified by the higher returns generated.

Does it makes sense for you?  Calculations depend on a number of factors including -

- What is the value of an individual sale?
- What has it cost you in the past to generate a qualified lead?
- What other elements are included in your communications mix?

Direct mail is a highly measurable form of lead generation.  Testing the effect of variable printing is a matter of organizing and tracking the effort properly.


Want to Know More about Albany Marketing firm Burst Marketing?
Visit us at www.burstmarketing.net

 

Your Life…Online

March 7, 2010

Many businesses have clamped down on travel budgets by turning to online meetings.  Webex, Gotomeeting, and in-house solutions connect audiences and presenters around the globe from their desks, their laps, and their phones.

Of course, there is no real replacement for personal, face-to-face interaction.  But as  cost-consciousness replaces the niceties, online interactivity is on its way to mainstream.

Some still have their doubts.  We’ve heard strong protests saying that people won’t feel comfortable discussing personal or confidential information this way.

To those who still have such doubts, consider this research excepted from mediacenteronline.com publication “Trends 2010.”

[from Trends 2010; mediacenteronline.com]

The growing demand for real-time interactions will result in more than just clones of Twitter-like-services expected to hit the Web in 2010.  Many of the most interesting and out-of-the-box innovations that will impact lives during the next  year include:

Online funerals. While webcasting a funeral may seem morbid, Funeralrecording.com and Funeralone.com are starting to gain attention because the services allow more people to share in the ceremony without the expense of travel.

Life-casting. Given the integration of cell phones, high-speed 3G services, and a growing desire to connect with people in more tangible ways, life-casting services such as Qik.com will allow users to easily stream live, quality videos from their mobile phones in real-time.

Video gaming gets physical. Taking lessons from the popular Wii, Microsoft’s new Xbox controller is the user. Called “Kinect”, players can perform dance movies or kick a ball, while a camera tracks the movements and shows the results on screen. Sony’s new PlayStation Motion Controller features a wand that helps accomplish the same person-as-the-controller goal.

Content aggregated. Digg.com and other services help web surfers find interesting stories and pictures and YouTube.com allows people to share videos. Toobla.com aggregates videos, photos, documents and Websites, to store and share them online, making content more interesting and accessible for others in a person’s network.

Gadgets for gadgets. The earlier versions of cell-phone boosters were disappointing, but the zBoost ONE, which increases connection three bars, will allow people in rural areas to participate in the mobile revolution and make high-speed access viable for everyone.


Want to Know More about Albany Marketing firm Burst Marketing?
Visit us at www.burstmarketing.net

 

9 Meals From Anarchy

March 2, 2010

On a recent trip to Florida I met up with a cousin of mine that I hadn’t seen in nearly 40 years.

He’s a retired physician with an inquiring mind and he shared with me an unsettling observation.  Watching coverage of the tragedy in Haiti, he recognized that people got more and more desperate as it passed the 3 day mark following the event.

The human body can go without food for quite some time before it really breaks down.  But without water, it’s only a matter of 72 hours and brain function is significantly affected.

“9 meals”, he said, “that’s all that separates us from our daily lives and a complete breakdown of society.”

Hours later, while working on a marketing blueprint, I thought about my cousin’s “9 meals” anecdote.  Our bodies need to be sustained with a continuous supply of H2O for survival.  We need food for sure, but in terms of our hierarchy of needs, water is king.

What’s your client’s hierarchy of needs?  What’s the one thing that your customers can’t live without?

Price?  Service?  The hottest technology?  Relationship chemistry?

Now think about it in terms of a marketing campaign.

What’s the one thing you need to monitor to know if you’re on the right track?  It’s different for everyone.

Regardless, it’s a fine line between survival and extinction.  Be sure you know where it is.


Want to Know More about Albany Marketing firm Burst Marketing?
Visit us at www.burstmarketing.net