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Support Small Business – Burst Marketing

August 25, 2010

Following the recent news that weekly jobless claims have hit a nine-month high, President Obama issued a statement calling out Congress for not passing a bill that would aid small businesses.

I don’t care for the “Blame Game.”  My dad used to drill into me “fix the problem, not the blame.”

That aside, the fact is that the struggles of small business are a major anchor around the neck of the economy.  A recent study from the Labor Department points out that more than 60% of all jobs cut in the private sector in the fourth quarter of last year occurred in businesses with less than 50 employees.

This underscores something we already know – America’s job market depends largely on the health of our small businesses. In fact, some estimates say that small businesses are responsible for providing 64% of the jobs in America.

Generating Positive Thinking

Last month 2,000 small business owners were surveyed by the National Federation of Independent Business.  They found these owners to be further losing confidence in our economy. Only 9% of those surveyed said they expected to hire more employees.  That ain’t gonna get the machine running.

Various versions of a small business bill would provide as much as $30 billion to community banks to boost lending to small businesses and would also add $12 billion on top of that in tax breaks for those businesses. Again, that’s not enough overall – but it’s a start and can provide us a psychic boost.  A better vibe.  And a better mindset must take hold for people to get hired.

The ranks of deficit hawks can count me amongst their ranks.  However, even with all the money pumped into the system by Tarp and Stimulus Packages – for the most part, that money remains locked up and out of the hands of small businesses.

Consider contacting your representatives in Congress to suggest they support job growth by directing incentives to small businesses.


Want to Know More about Albany Marketing firm Burst Marketing?
Visit us at www.burstmarketing.net

 

Virtual Reference Check – Burst Marketing

August 18, 2010

We have a client that provides consulting services to manufacturers. One of his larger clients – one he’s had for years – recently changed his principal contact person.

This week, he received notice from his new contact that his services were up for bid and that he needed to respond to an RFP. He was given 3 days to respond!

He called the contact. No answer. Sent an email and received an out of office reply saying she’d be back the day after the RFP was due.

Our client also learned that several other firms had already responded and been reviewed, with one already chosen for a separate project. And our client, the incumbent, hadn’t even been notified that an RFP was issued to replace him.

Sounds like he’d done a bad job and wasn’t being renewed doesn’t it?

Well here’s the rub. The contact’s boss didn’t know our client hadn’t been properly included in the process. It seems as if she’s decided to railroad the project through with her own chosen vendor.

My client needed some way to fight for the business.  So not really knowing anything about this new contact, he went on LinkedIn to see if he could find out something about her mindset. Turns out one of his close friends was a 2nd level contact of hers, who also had a connection with a 1st degree contact of hers.

Turns out the 1st degree contact was her ex-boss. He did not give her a glowing reference.

With this information in hand and a printed record of how he’d been treated, our client now feels comfortable going over his contact’s head to her boss – someone he’s always had a good relationship with – to find out if he’d done something wrong to warrant such treatment.

The answer should be interesting. Especially for the new contact if her boss isn’t happy with how she’s handled this long-standing relationship.

I’ve protected the names for privacy here. But if you can connect the dots in this story – you’ll see even further proof of how powerful – and personal – social media sites can really be.


Want to Know More about Albany Marketing firm Burst Marketing?
Visit us at www.burstmarketing.net

 

Learning Isn’t Comfortable – Burst Marketing

August 8, 2010

While sitting in my favorite cigar lounge enjoying some company, I listened to a couple of guys talking about one’s new Harley.

He’d traded up to a massive new bike from what he called his “learning bike.”  He wasn’t comfortable on it anymore as he was moving on to longer rides.  He needed comfort.  And didn’t want to continue to build confidence while gaining experience with his existing classic.

His friend’s wisdom – “yeah, learning is never comfortable.”

The story reminds me of what so many business owners must be feeling.  As technology influences customer mindsets and the ways they spend their time, owners and executives are forced to learn new behaviors. Learning means change – if only in the way you think.  And change is stressful.

Learning makes you venture into the unknown, pushing you out of your comfort zone.  But you know what can be even more uncomfortable?  Losing customers.  Missing opportunities.  Losing money.

A business that allocates a certain amount of its resources to testing new marketing methods and learning what works will lead the field when the economy ultimately recovers – and will maintain and extend its lead over time.

Got learning?


Want to Know More about Albany Marketing firm Burst Marketing?
Visit us at www.burstmarketing.net