Make ‘em laugh. Cry. Or yearn for family.
Just Fill a space in their hearts.
There was a time you may have heard your mother say…”the fastest way to a man’s heart is through his stomach.” Not sure if the stomach has been replaced by his iPhone – but the idea hasn’t changed.
To find your way to your soul mate’s heart – or your customers – you’ve got to tug at their heartstrings. Making an emotional connection is the fastest way to create attraction.
Recently I saw an Olive Garden commercial. They’ve always got a big table, filled with family and lots of food. OG’s target market is middle income families. Money is tight and going out to eat is a less frequent event.
They want to convey a feeling of security and fulfillment. So after eating and laughing – the very last image you see is a takeout bag.
That’s right…come to Olive Garden and you’ll have that secure feeling of being with family and you’ll leave with food for the next day! The commercial aims leave you with the emotional feeling of abundance. Their target loves leftovers. It gives them a feeling like they’ve gotten great value. Value and abundence. Very powerful.
What emotional connection can your business make with your target? Find that connection and you’ll be on your way to the beginning of a beautiful friendship.
Want to Know More about Albany Marketing firm Burst Marketing?
Visit us at www.burstmarketing.net