Comments for Burst Marketing

Comment on Wrong About Branding? – Burst Marketing by Christopher

Christopher — Tue, 03 Aug 2010 00:00:03 +0000

You hint at it above, but it might be helpful to clarify that branding is not only about defining what you do, but also about signaling a relevant difference between you and your competitors that matters to your participants.

Comment on Burst Marketing: Best Buy – Dead Cow Alert by Dave

Dave — Wed, 14 Jul 2010 20:11:24 +0000

It’s worse than empty promises delivered only to me.

I’ve told two people. Who’ve told two people. Who’ve blogged to thousands. And so on. And so on.

Uh oh Best Buy. Watch the viral grow.

Comment on Burst Marketing Lead Generation – Get Intimate by Stephanie Brown

Stephanie Brown — Tue, 23 Mar 2010 12:58:23 +0000

Well, wow!

Comment on Does “Free” Really Work? by sbanis

sbanis — Sun, 24 Jan 2010 18:17:09 +0000

John, the name of the book is Drive by Daniel Pink…further comments to come. SB (Burstmarketing)

Comment on Does “Free” Really Work? by John Braat

John Braat — Tue, 12 Jan 2010 20:51:41 +0000

So, what’s the name of the book?

Comment on 2010 – What’s Next by sbanis

sbanis — Sat, 26 Dec 2009 20:06:42 +0000

Ron, You’re correct…but trust is also an issue – and solely relying on tactics like social media won’t bridge the trust/relationship issue. Companies like Northeast Information Systems are dedicated to building personal relationships. New marketing techniques will help gather and build community, and for service-oriented businesses, pairing with a well-conceived sales process and personal contact – online and offline – will likely be requisite for success in 2010.

Comment on 2010 – What’s Next by Ron Mason

Ron Mason — Tue, 22 Dec 2009 13:48:17 +0000

Hi Steve,
Conventional marketing, but won’t there be more focus on changing what media to employ (out with newspaper/TV/radio and in with social networking). My question is: how would it work with my business.

Ron

Comment on Pass or Fail? by John Braat

John Braat — Thu, 10 Dec 2009 20:35:54 +0000

Simple, I’d schedule more events… lots and lots of events.

Comment on Pass or Fail? by Jayme

Jayme — Fri, 04 Dec 2009 15:42:29 +0000

First, use the same advertising venues – particularly the Lego Club, to thank everyone, and state plainly and apologetically (though not overly) that they were unprepared for the numbers that turned out.

Second, as a token of their gratitude for the exceptional turn out, and as a consolation for those that couldn’t get in or were disappointed, provide some type of promotional product, coupon, discount, etc. Send them to a website to redeem and capture a few bits of attitudinal data.
Make sure everyone is still okay. The survey could be structured to highlight the really pissed off folks – this could trigger a more personalized apology. Best you can do. Can’t change the past and some people are just pissy

Finally, prepare better next year.

Comment on Do You Need a Tag Line? by sandra407

sandra407 — Wed, 09 Sep 2009 15:50:25 +0000

Hi! I was surfing and found your blog post… nice! I love your blog. Cheers! Sandra. R.