Comments for Burst Marketing Albany | Blog

Comment on Online Marketing on the Rise in the Capital Region by Jeremy Bardet

Jeremy Bardet — Sat, 10 Dec 2011 05:22:28 +0000

I think one of the challenges companies face is not whether to go “online” but WHERE and HOW to go online. There are so many different options now and it’s difficult to keep up with the latest and greatest options.

Organizations also have to consider their culture in a shift towards online marketing efforts. Take a simple thing like sending holiday cards. Some companies who choose to send out holiday cards are doing so the traditional way, while others simply send out an e-card or a plane-jane email. What’s better? Sadly, the cost/benefit analysis with something as trivial as this — and yet very complex — keeps me up at night.

But the entire marketing industry is changing. Websites today are as much about getting information from the consumer as they are about pushing information to the public. “Want to see a video clip of what we do? Sure thing, but first fill this contact form out!” And three days later a sales rep follows up with a phone call.

I think it’s interesting to see non-tech and even B2B companies go “social”. I use the term “social” partly because of the influence of Salesforce.com CEO Mark Benioff’s mission to bring anyone and everyone into the “social enterprise”. Salesforce’s acquisition of Radian6 allows companies to manage their brand in social networks (ie what are people saying about my company on twitter and facebook) directly from their Salesforce environments. Pretty neat — but a tangent.
Small players can appear bigger with various Cloud Services and pay-as-you-go pricing. Email campaigns can be done cheaply and easily with a little know-how from a proactive mind.

Online “Social” advertising isn’t the same ballgame as traditional ads. “Social advertising” is about engaging with your customers and joining their conversations.

Newsletters and e-mail blasts were cool and all, and still have their place for some industries, but …

i have no idea why i’m writing this. i’m stopping

Comment on Mobile vs Online Effectiveness by Smartphone Marketing Trends | Burst Marketing Albany | Blog

Smartphone Marketing Trends | Burst Marketing Albany | Blog — Tue, 05 Jul 2011 15:49:34 +0000

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Comment on “Canstruction” shows how non profit marketing needs to work with shrinking funding…Plus social media sites used by business by Evan

Evan — Tue, 19 Apr 2011 18:12:28 +0000

Cool program. Not surprised to see Price Chopper in there.

Have to go with Angry Birds for the win.

The rockem sockem robots are a close second though.

Comment on Wrong About Branding? – Burst Marketing by Christopher

Christopher — Tue, 03 Aug 2010 00:00:03 +0000

You hint at it above, but it might be helpful to clarify that branding is not only about defining what you do, but also about signaling a relevant difference between you and your competitors that matters to your participants.

Comment on Burst Marketing: Best Buy – Dead Cow Alert by Dave

Dave — Wed, 14 Jul 2010 20:11:24 +0000

It’s worse than empty promises delivered only to me.

I’ve told two people. Who’ve told two people. Who’ve blogged to thousands. And so on. And so on.

Uh oh Best Buy. Watch the viral grow.

Comment on Burst Marketing Lead Generation – Get Intimate by Stephanie Brown

Stephanie Brown — Tue, 23 Mar 2010 12:58:23 +0000

Well, wow!

Comment on Does “Free” Really Work? by sbanis

sbanis — Sun, 24 Jan 2010 18:17:09 +0000

John, the name of the book is Drive by Daniel Pink…further comments to come. SB (Burstmarketing)

Comment on Does “Free” Really Work? by John Braat

John Braat — Tue, 12 Jan 2010 20:51:41 +0000

So, what’s the name of the book?

Comment on 2010 – What’s Next by sbanis

sbanis — Sat, 26 Dec 2009 20:06:42 +0000

Ron, You’re correct…but trust is also an issue – and solely relying on tactics like social media won’t bridge the trust/relationship issue. Companies like Northeast Information Systems are dedicated to building personal relationships. New marketing techniques will help gather and build community, and for service-oriented businesses, pairing with a well-conceived sales process and personal contact – online and offline – will likely be requisite for success in 2010.

Comment on 2010 – What’s Next by Ron Mason

Ron Mason — Tue, 22 Dec 2009 13:48:17 +0000

Hi Steve,
Conventional marketing, but won’t there be more focus on changing what media to employ (out with newspaper/TV/radio and in with social networking). My question is: how would it work with my business.

Ron