On an earlier post I discussed the need for passion and enthusiasm because most marketing campaigns turn into an epic battle. After researching and targeting your market, building your message, assembling the right tools, and executing the campaign – you’re left with the one other essential ingredient that keeps you going: hope.

A strong message, a solid campaign, faith in your mission, and a strong dose of talent get you in the game. What keeps you in the game is passion and hope.

New and mature marketers alike need to maintain hope to stay on track, that’s why it’s so important to register small victories along the way. Small victories validate, build confidence, buoy your spirit. Players who hit .300 in the major leagues typically have long, if not always stellar careers. Those that always swing for the fences are heroes one day and goats the next.

When starting a campaign, you can expect to succeed in the long run by consistently hitting those singles. Small victories. Before you know it, your power will come and then you’ll be knocking ‘em out of the park.

Posted by: Steve Banis