Given that the success of any sales lead generation or business development program is 1/3 message, 1/3 tools and tactics, and 1/3 consistency and determination, it stands to reason that you’ll be living with your campaign for quite some time. In fact, if you read my last post on the 24 month rule, you know you’ll be hearing your message day in and day out for two years or longer.

That begs the question – will you maintain the consistency and determination to see your campaign through to success? Or will you get bored, distracted, or discouraged and quit?

One of the most important elements to the success of any marketing program is the enthusiasm the person in charge has for their business and for their vision of the future. Passion is an essential ingredient to success in any endeavor.

Before you make the commitment to any marketing program, be sure to take your temperature. While you’re at it, check on your boss, your peers, your employees, and a few key customers. Be sure you all share much of the same enthusiasm.

Marketing ain’t necessarily brain surgery. but It does rely on commitment. No commitment is maintained for long without real desire.

Posted by: Steve Banis