Comments on: Pass or Fail? http://www.burstmarketingblog.com/lead-management/pass-or-fail/ Thoughts on business development and marketing Tue, 03 Aug 2010 00:00:03 -0400 http://wordpress.org/?v=2.8.5 hourly 1 By: John Braat http://www.burstmarketingblog.com/lead-management/pass-or-fail/comment-page-1/#comment-900 John Braat Thu, 10 Dec 2009 20:35:54 +0000 http://www.burstmarketingblog.com/?p=82#comment-900 Simple, I'd schedule more events... lots and lots of events. Simple, I’d schedule more events… lots and lots of events.

]]> By: Jayme http://www.burstmarketingblog.com/lead-management/pass-or-fail/comment-page-1/#comment-899 Jayme Fri, 04 Dec 2009 15:42:29 +0000 http://www.burstmarketingblog.com/?p=82#comment-899 First, use the same advertising venues – particularly the Lego Club, to thank everyone, and state plainly and apologetically (though not overly) that they were unprepared for the numbers that turned out. Second, as a token of their gratitude for the exceptional turn out, and as a consolation for those that couldn’t get in or were disappointed, provide some type of promotional product, coupon, discount, etc. Send them to a website to redeem and capture a few bits of attitudinal data. Make sure everyone is still okay. The survey could be structured to highlight the really pissed off folks – this could trigger a more personalized apology. Best you can do. Can’t change the past and some people are just pissy Finally, prepare better next year. First, use the same advertising venues – particularly the Lego Club, to thank everyone, and state plainly and apologetically (though not overly) that they were unprepared for the numbers that turned out.

Second, as a token of their gratitude for the exceptional turn out, and as a consolation for those that couldn’t get in or were disappointed, provide some type of promotional product, coupon, discount, etc. Send them to a website to redeem and capture a few bits of attitudinal data.
Make sure everyone is still okay. The survey could be structured to highlight the really pissed off folks – this could trigger a more personalized apology. Best you can do. Can’t change the past and some people are just pissy

Finally, prepare better next year.

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