Over recent years I’ve taken to reading a few business books that I think might be relevant over the coming year.  Sort of a way to get the mental matter primed and ready to rock in 2010.

One thing I really want to know is what makes people tick after 18+ months of this oppressive economy.

So I spent a couple of hours in Borders and picked up a few books to start with.  The one I started this morning already has my mind reeling.  And I’ve only read the introduction.

Here’s why I’m a little freaked:

Greed (money, offers of discounts or “free” things, etc.) may actually interfere with getting a target to do what you want them to do.

Again.  Paying Money or giving something for Free won’t work.

As I find out more I’ll keep you in the loop.  Stay tuned.

Posted by: Steve Banis