Way back in 8th grade, I’m not sure my social studies teacher Karen Leshin knew that she was a marketing guru.
When one of her student asked how long a particular essay had to be, she would tell them: “well, it’s like a girl’s skirt – it should be long enough to cover the subject, but short enough to make it interesting.”
Crafting a successful marketing message is that simple – and that hard.
Posted by: Steve Banis