Watching the Democratic National Convention last night, you couldn’t help but be amazed watching and listening to Ted Kennedy. In case you aren’t aware, the “Liberal Lion” has been battling brain cancer and, against the wishes of his doctors, made a rousing appearance at the podium in Denver and electrified the democratic faithful.

Whatever your politics, Senator Kennedy’s appearance and energy was inspirational. He moved thousands of people in attendance and most certainly millions nationwide. If yours is an organization that seeks to inspire confidence and action in your customers, today offers an opportunity to deliver a timely and potentially effective message.

If you believe that current and world events affect people’s mindset, then it behooves you to pay attention and make use of pertinent news and information to help further your story. Today, Senator Kennedy’s passion is a heck of a story.

Posted by: Steve Banis