When you connect the dots of information in my last several entries you come up with a basic formula for turning your lead database into clients: 24 in 24.

The first 24 is the number of exposures it takes to turn over every possible rock when trying to do business with a particular targeted relationship.

The second 24 is the number of months that it can take for 80% of your leads to buy your product or service – from you or your competitor.

Put them together and you realize it comes down to maintaining focus on your marketing priorities and perseverance. This is the essence of a relationship nurturing program.

Posted by: Steve Banis