Why choose us?

Achieving your goals doesn't just happen. It's the result of strategic planning and hard work.
Contact us today and get the results.

More Customers. More Revenue. Right Now.

contact us

518-907-0186
Fax: 518-453-2477

location

Burst Marketing
122 Industrial Park Rd. 2nd Floor
Albany, NY 12206

Get In Touch

Thank you for contacting us. Please enter your Name and E-mail address
Subscribe to Blogcast Follow us on Twitter

home | Blog

Right-Sizing Your Marketing Budget

December 1, 2010

Your marketing plan and budget go hand-in-hand, so make sure you have a plan that provides measurable solutions for your needs. There is no set formula across the board, as each company has its own needs.

The goal of the marketing budget is to plan expenses and predict revenue. The average amount allocated to marketing budgets is between two and five percent of gross sales. Keep in mind this does not represent individual needs or strategies, so you might end up budgeting more. Other factors can determine your marketing budget, like:

- Percent of projected or past gross sales
- Per unit sales
- Seasonal allocation (especially true for retail operations)
- Projected cash flow

Dust off those old ledgers and compare current and past data to see how much you’ve allocated in the past and the success of each endeavor. If you don’t have past data, be proactive in recording and measuring your marketing efforts now for future comparisons.


Want to Know More about Albany Marketing firm Burst Marketing?
Visit us at www.burstmarketing.net

 

Success is Failure

December 14, 2009

I saw a presentation today that reminded me of a classic entrepreneur’s dilemma.

The single mindedness brought to the table by a company founder is the driving force behind the early success of a new venture. Then building a small team of trusted compatriots provides the complimentary fuel to achieve hyper growth over the next several years.

Up till this point, profits and personal income have risen with sales, although not quite as fast.

Then, something unexpected happens – profits drop or disappear altogether. Even if sales continue to flow.

Why?

It’s a lack of controls, process, and “professional” management. A founder at this stage will either retrench or put their head down and drive forward in the belief that more sales will fix everything.

In fact, more sales will only make things worse.

This is the moment of truth for the founder(s). Will they allow themselves to come to the realization that they need to stick to what they do best while hiring professional management – even if it turns out one of these new managers becomes their boss?

If you’re lucky, your business will reach this point if it hasn’t already.

Posted by: Steve Banis


Want to Know More about Albany Marketing firm Burst Marketing?
Visit us at www.burstmarketing.net

 

It’s Up To You

March 8, 2009

This is an emotional time.  One that brings out the best and worst in people. Your job is to sort though the emotions and keep the ship on course.

Franklin Delano Roosevelt’s first inaugural address contained the immortal words: “the only thing we have to fear is fear itself.”

As a business leader, today’s daunting challenges should have those words ringing loudly in your ears.

Market confidence, access to capital and desperate competitors are the major external threats.  Internally, the most imminent danger is posed by coworkers, employees, friends and even your family losing their faith in you and your mission.

Action speaks louder

As their hope wavers, you will feel the pressure of their fear.  The greatest danger of all is that you might abandon your vision because you too will have become infected.  Leaders don’t have that option.

We are experiencing an extreme crisis of confidence. As a leader, it is up to you not to lose your way.

One of your primary tasks is to rally those around you. Give them the comfort of your vision and the inspiration of your action.

Opportunity is there to be had for a clear headed leader. But be warned; you will be challenged supremely from within your own walls. Key people will be driven by the fear of FDR warned us of.

They can eat you alive if you let them.  So don’t let them.

Strength. Humility. Responsibility.

Now is the time when your leadership is confirmed. It is lonely. It is frustrating. It is angering.

But you will be the one left with the satisfaction that you have thrived. Created something important. Improved the lives of those to whom you provided leadership.  So you need to summon all your strength.

You will also need to remember that leadership is not dictatorship. It is recognizing that you need to ask for help and express unyielding confidence in those you depend on to be a part of the solution.

So humility is an essential part of your leadership,

Some, however, you will discover can not be led. They will not follow either. They will simply linger with their fear, anger,and discontent.

Replace them. They do not fit. This is your responsibility to your business and to all who are associated with it. A house divided amongst itself cannot stand.

These times present an extraordinary opportunity to upgrade your talent.  So many successful, motivated people are hungry to be a part of making a worthy goal a successful reality.  Some are already on your team – waiting to surprise you with their talent, ingenuity and determination.

You may find that there are points when the burden of leadership is almost too much to bear. You will not be alone. Find support and camaraderie with fellow leaders. There are informal groups that provide a safe place to share your challenges with other business leaders.  Allow yourself to reach out to your former mentors.

The Courage to lead. Humility to trust. And Responsibility to recruit and retain those that fit your vision.

These are the qualities of leaders who will emerge from this historic period of economic transition.

Find them within you.


Want to Know More about Albany Marketing firm Burst Marketing?
Visit us at www.burstmarketing.net